In an age of information inundation, everyone's publishing. Hardly anyone is being heard.
Just "content" isn't
going to cut it.
Bring a career journalist’s craft and an expert content marketer's strategy to your brand story. Human & Great connects businesses with the angles, language, messaging, and distribution tactics that rise above the noise.
➜ Level up your brand reputation with ghostwritten thought leadership and advertorial features.
➜ Inspire your community with clear, motivating website copy and multichannel storytelling campaigns.
➜ Optimize your approach to comms with journalist-led PR coaching and press release optimization & distribution.
➜ With AI in your toolbelt, increase efficiency without diluting your brand or hurting trust with your customers.
➜ Drive loyalty with newsletter management, social media strategy, and more.
SELECT INDUSTRIES
FUTURE
OF WORK
For AT&T, YouTube, IBM Security, 3M, and others. Ghostwriting has appeared in Commercial Observer, Forbes, The Washington Post, HR Drive, and elsewhere.
SCIENCE & HEALTH
Deep experience writing and editing on healthcare, supplements, drug development, clinical trials, patient and caregiver issues, cognitive health, and more.​​
AI & TECH
For ambitious start-ups and global leaders across fintech, workplace, web development, proptech, biomedical research and other industries​.
LIFESTYLE & RETAIL
For brands and outlets with audiences of world travelers, private jet owners, Michelin star-chasers, and otherwise.​
SELECT CLIENT WORK
Youtube • Singapore Economic Development Office • BCG • Government of Japan • Kingdom of Saudi Arabia • JLL • [biomedical AI] • United Airlines • [private jet manufacturer] • REI • AWAY • TD Ameritrade • Being Patient • Novavax • GoodRX • Nutrafol • IBM Security • National Geographic • Washington Post Creative Group • Klaviyo • GroupMe • WeWork • Bed Bath & Beyond • 3M
STORYTELLING FOR NONPROFITS including
Audubon • Bonefish & Tarpon Trust • Southern Environmental Law Center • O+ Festival of Arts, Music, & Wellness
WHO WE ARE
Human & Great is a boutique content practice helmed by Alexandra Marvar, a career journalist (The New York Times,​ The Wall Street Journal, National Geographic...), a senior-level copywriter, and a content marketing consultant with nearly two decades of experience uncovering, writing, and finding a home for powerful and engaging stories.
Her writing and strategy have helped her clients launch tech products, grow national non-profits, build relationships with high-net worth clientele, and whip the Internet into a frenzy with record-breaking engagement campaigns.
Enlist her — and her network for complex multi-channel campaigns and sprints — for impeccable ghostwriting, share-worthy sponsored content, and eye-catching editorial.